My top 5 picks for tourism marketing films

My readers will be happy to know that I can no longer winge (canadian translation = moan) as much as usual about the weather. It has finally started to get better, slowly but surely! Today was a beautiful day without a cloud in the sky, although it could have been a bit warmer for mid-April. Nevertheless, things are looking up!

So there’s now less than two months until I return to Canada in an attempt to acquire a sponsored work visa, and I’m not gonna lie, I’m quite stressed! Logically, there’s not many reasons why it shouldn’t work out as it’s a points-based visa, however if things don’t work out…. that’s the part I’m stressed about. However, I will focus on the fact that I AM getting this work visa, as I’ve already started to plan things in London after that date!

My next kickboxing grading comes the first week of July, so if all goes well I will have a party to celebrate acquisition of my new visa, my red 2 kickboxing belt, and my 25th birthday. This summer could be one of epic proportions I hope! Mid-twenties whoa!

On my travelling agenda, next comes Edinburgh. I’m heading up to the great Scotland for three days over the first May bank holiday weekend in a couple of weeks. My excitement hasn’t quite kicked in yet, but it will as the time draws nearer! This trip will be the first one out of London (not counting going back to Canada) since last May when I went to Paris, so to say the least… it’s gonna be pretty awesome and very much needed!

And on the topic of travelling and the spur for my post today… I’ve been curiously looking at tourism marketing videos and found a few I’d like to share with you. It’s interesting to see how they differ and how each promotes it’s respective country and how they all do a fairly good job of making you want to visit there! So, here are my top 5 that I have found:

#5: New Zealand

This film relies firmly on visuals and the idea that New Zealand is the youngest country in the world. I give them kudos for using youth as it seems to be something most people crave as they grow older.

#4: Finland

Who doesn’t love Summer? Finland does a great job with putting forth the one thing everyone loves and saying you can have it at midnight. Good music choice doesn’t hurt either.


#3: Norway

Norway does a great job of showing off both their landscape and their culture and history. Points for making it slightly humorous as well.

#2: Iceland

I have to say I don’t know many people who think of Iceland and put it at the top of their list for places to go. However this video makes Iceland look like a fun and fantastic place to go no matter what the weather and the landscape looks like. Good work Iceland.

#1: Canada

I know I’m biased and all, but you didn’t expect me not to put them first did you? Well, honestly though – they really did do the best job. Canada is already very rich in beautiful landscape and cool outdoorsy things to do so all they needed was for the people who live there to bring it to life. Good job Canada – the rest of the world could take a lesson from your tourism marketing books. 🙂

 

In short, some lessons about tourism marketing films:

  • Make it real and fun
  • Make it play to the countries natural strengths
  • Make it under 3 minutes MAX
  • Put it to sweet music tracks
  • Make it something that people see it and go “YES, I WANT TO GO THERE”.

I would have thought that last one was obvious, but I’m not so sure it is given some of the other films I’ve seen for places like Stolkholm, Dubai, Central American countries and many others!

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